Checks?
No Thank You! – Cash is king when it comes to your sale. It
is absolutely unreasonable for a buyer to insist that you accept
a check for merchandise. If a buyer claims they don’t have
enough cash for their purchase, be prepared to direct them to a nearby
ATM.
Attract Men – Turn a drive by into a drive “buy” when
you put your “man-friendly” merchandise closer to the
road. In general, women might be more likely to stop then men. However,
with some well-placed lawn equipment, tools, and weight sets, a male
driver may just pull over to check things out. Sound sexist? Maybe
just a bit, but after all, your goal is to sell!
Group The Goods – Grouping your items together by categories
(i.e., kitchens, bedrooms, electronics) makes it easier for buyers
to shop. Lay out your merchandise in advance…taking just a
few minutes will pay off handsomely with grateful customers.
Slightly Used – Not Worn – If clothing is torn, stained
or threadbare in spots or if items are severely dented, scratched,
chipped or otherwise marred, you’re better off throwing them
out. You’ll end up discarding them anyway because buyers will
inspect your goods and pass such items up.
Signs Are Your Best Advertising – Here is a simple rule about
signs…one is not enough. You will want to place a sign at
each major intersection within two miles of your home. Buy signs
that are large enough so they can be seen by motorists. And write
YOUR ADDRESS on the sign AS BIG AS SPACE ALLOWS. And don’t
forget to utilize free posting areas such as churches, Laundromats,
and grocery stores.
Is A Sale “Permitted”? – Make sure that you are
not violating any local ordinances by holding a sale without a permit.
It’s a single phone call that may prevent some embarrassing
(if not memorable) moments at your sale.
Hide Spot – While it may seem perfectly harmless to have dog
or cat roam free at your sale, pets may intimidate potential buyers.
If you are selling rugs and other floor coverings, showing your pet
might also raise questions you may not want to answer.
It’s Not What You Say… – A salesperson’s
greatest secret is not what to say, it’s what NOT to say. In
other words, answer questions but don’t oversell…let
people think about buying that item without having to think about
what you just told them.
The Price Has To Be Right – Rule of thumb: No item you are
selling is worth more than 50% of what you purchased it for. Most
likely, the true value is 25% of it’s original value. You don’t
want to move it back inside, do you? Here’s an exception: If
the goods you are selling are new or VERY near new, make buyers aware
of that fact. You will be able to ask and receive a higher price.
Easy Does It – Use price labels that are colorful and bright
so buyers don’t have to guess or even think twice about the
asking price. Using labels to color code goods by category or by
price is another way to make shopping your sale simple and easy. |